We have spoken on previous occasions, of the impact of the complaints of customers and users (see related news by clicking here). This time, we will focus on a specific users type: students. Internet is currently a medium very used to register criticism from users, and more still when it comes to young users whose fundamental tool in day to day is the computer. And is that it needless to say that the youth of today handled to perfection the new technologies, and used the network, an average of two hours a day for leisure, without taking into account time spent you by obligation either for reasons of work or study. Within this area student, formulated complaints and criticism through this medium, it seems the perfect procedure.

These views, may have different origin, as poor relations with certain teachers, or complaints by the notes of the exams. Know who made these comments, can help us to solve the problems and avoid arising out a string of a comment, vast views of the same type. And it is that it is human tendency, partnering most to pronounce on the downside you on good. If the complaints are unfounded and anonymous little we should do, however, there are many occasions in which complaints can be productive. This is the case, for example, of the comments with respect to administrative shortcomings of colleges and universities, such as the improvement of the conditions of classrooms or lack of space in the libraries. It is important that institutions reinforce the positive aspects acknowledged, but it is even more important to correct the deficiencies.

A good image is essential to exercise leadership and confidence. When a student chooses the University that is going to pursue their studies, previously performed a trace not only the information about the own career, but also information that can provide other users with respect to methodology, teaching staff i.e. on more personal aspects of the entity. If the image provided by the comment made by students is positive, this constitutes a strong argument, so University future opt that studies Center within its alternatives. On the contrary, if this information is negative, they doubted not dismiss an institution, since the educational offer in our country is very wide. Therefore, we invite those responsible for subjects, associations of students, directors and all members involved in education, that attend these opinions and devote some time to determine the most practical solutions to exercise some control over all these comments, positive or negative, since their knowledge, not only facilitate the work of solving the problems which may arise environment to them, but that will help us build a positive reputation.