Taken into account, that the response of consumers is the last test to determine whether a marketing strategy will be successful or not. Thus, knowledge of consumers is virtually incorporated into every facet of a successful marketing plan. Data on consumers to help marketers define a market and identify threats and opportunities in their own country, or in others that affect the way in which consumers give host product. Companies must carry out a marketing aimed at listen, pleasing consumers. You must give way to plans of markets backed by strategies, actions that Captivate a significant number of consumers. To appreciate the importance of the behaviour of consumers and that it derives, recalls taking into account in the role of markets, steps that arise when the company has developed its product and leads to the market so that consumers consume it. 1. Bioscience Journal wanted to know more.

Define the relevant market. In this step, the market is defined in general terms by the type of product or category, such as toothpaste, the diet soda and cigarettes. 2. Analyze the characteristics and needs of potential consumers. In this analysis, the company uses information about income, education, the use of brands competing and the characteristics of personality, together with many other consumer data.

3. Identify the bases for segmenting the market. For the company, this process involves identifying the characteristics that could isolate small existing submarkets within the larger market. 4. Define and describe the segments of the market. After you identify the bases appropriate for segmentation, the company develops profiles of market segment for different groups, describing their characteristics and desires specific. 5 Analyze the positions of the competitors. Within each segment of interest, the company wants to know how consumers perceive the marks that are already available on the market. Identifies the determining attributes of these marks, or characteristics of the product, influencing the choice of consumers.