North Germany

The combination of near port, historic store floors and modern offices makes now many media companies and agencies from the site. The fashion industry has so their way into the historical Quartier found and in addition to the many cultural highlights such as museums, exhibitions or even Open-Air Theatre helped to turn the warehouse district to a vibrant inner city area. Business Warehouse District a success story of young fashion behind historical walls this combination proves to be a success story in the quarter. With over 20,000 square meters for showrooms and offices the warehouse district has become in recent years one of the most important fashion centres in Northern Germany. Now more than 125 labels such as Timberland, Mavi Jeans, Marc O’Polo operate Polo or blessed & cursed presentation surface already have 45 tenants and thus in the historic district. With the now completed block Q we can serve well the more demand from the fashion industry”, added Kuhlmann.

Through the redeveloped area in block Q, added approximately 6,000 square feet for other tenants of the fashion and design industry. Take the block of memory as the sports and Teamwear GmbH is to enlarge their existing showroom. More Showrooms are sourced from the Mammut Sports Group and apart international company BRAX. BRAX will present high-quality women’s and men’s collections of brand BRAX, EUREX by BRAX and RAPHAELA by BRAX BRAX GOLF on an area of about 700 square metres. The warehouse district is a real godsend for our business. Due to the high concentration of fashion we are can serve here very good retailers from all over North Germany an excellent decision”, BRAX CEO Wolfgang Drewalowski about the new faces that will take the company to July is looking forward. But the new premises in Q block is suitable not only for the textile industry.

The flexibly designable areas offer attractive ways to present products of other industries. Architecture offices and communications consultant can fully develop their creativity here, for example, in an unusual ambience. Sustainable renovation a commitment were construction to improve fire protection, inter alia, all Floors with concrete bays and installed a sprinkler system, as well as State of the art fire alarm technology. HHLA real estate renewed the entire technical equipment and looked in particular at low energy consumption. From the cellar over the historic staircase railing up to the copper cladding of the roof, memory block was listed completely renovated Q. The hatch doors particularly characteristic could be faithfully worked for the original and newly employed.